This is a deeply personal story. I have a hard time letting go. I don’t know why I’m wired this way, but I have a very difficult time letting go of just about everything. Just ask my husband. My habit of washing and re-using plastic storage bags and aluminum foil…

Maybe you don’t have an email list. Or you have a list of people but not sure what do with them. Or… maybe you’re wondering why I keep yapping on and on about email marketing. Email marketing has experienced a lot of grief for not being a “cool kid” like…

You and I have one thing in common. We both have a burning desire to succeed. How do I know this? Because I’ve observed you. I read your emails and newsletters if you send them. I watch your videos, listen to your podcasts, and read your books. …

What is“quan?” Ever see the film, “Jerry Maguire?” Jerry Maguire (played by Tom Cruise) is a highly successful sports agent. He’s got it all. A gorgeous fiancée. A powerful career. Lots of money. Until one day, he came up against the wall. He started to question everything — his purpose…

If you’re an entrepreneur, making your way into this big, bad world, you might want to turn on the lights for this one. — Lock all the doors. Double-check those windows. Because it’s time for a scary story! It Was a Dark and Stormy Night… I’m going to try to tell this story as honestly as I can without exposing the company. I’d like you to focus on the lessons I’ve learned so you won’t have to go down the same…

A marketing director of a midsize company recently reached out for a potential project. Actually, he needed several projects and admitted the agency he usually worked with didn’t have the resources to meet his needs. We talked about the project, a sell sheet, which would require both copy and design…

I’ve been a paid copywriter for eight years. Four as an employee and four as an independent creative contractor (or freelancer, if you prefer). I read a lot. And I pay attention a lot. I notice patterns. I’m also a student of history. So any time I can get my…

There is a difference, you know. The difference between those who choose to write and those who need to write. It’s not a decision one makes lightly. As though choosing to write for a living is akin to interviewing for a job. Or someone who has observed how many laptop-cowboys…

If you don’t want to invest in your own marketing, don’t be surprised when clients don’t want to invest in you. — I just saw this project posted on a job board: We are looking for some copy to be written for our website! To give a little background, we are a creative company that consults for businesses and how they’re structured. …